relayThe best time to post on social media: find your own
Every year, new studies announce the perfect time to post. They average millions of accounts that aren’t yours. Your audience has its own habits, and it takes a month to find them.
Start from your audience’s day
Think about when your customers actually scroll: before work, at lunch, on the commute home, after the kids are in bed. A restaurant posts before meals; a B2B consultant posts early on weekday mornings; a boutique often does well in the evening and on weekends.
Read your statistics
- Instagram: Insights show the hours and days your followers are most active
- Facebook: Meta Business Suite shows when your Page’s audience is online
- LinkedIn: company page analytics show engagement by post
- TikTok: business accounts show follower activity by hour
Test for four weeks
Pick two or three time slots and rotate them for four weeks with similar posts. Compare reach and engagement per slot, keep the best one and test a new challenger. Change one thing at a time.
Consistency beats timing
A good post at an average time beats no post at the perfect time. Scheduling your posts in advance is what makes consistency possible.
Frequently asked questions
Should I post at the same time every day?
A regular rhythm helps your audience and you. Keep your best slot, and test others now and then.