relay.

Schedule your Instagram posts without losing your evenings

Posting consistently on Instagram takes time: finding the idea, writing the caption, preparing an image in the right format, picking the time, then remembering to post. Relay turns all of that into one conversation.

How it works

Connect your Instagram professional account to Relay, then simply write what you want to post. The assistant writes the caption, suggests relevant hashtags and creates or adjusts the visual.

It then shows you an approval card with the text, the image and the scheduled time. You approve, decline, or ask for a change in one sentence.

  • “Post this photo tomorrow at 6 pm with a caption announcing our new opening hours.”
  • “Prepare three posts for the week about our fall offer.”
  • “Create a square poster for Saturday’s event and schedule it Thursday at noon.”

The right format, automatically

Instagram rejects images that are too narrow or too wide. Relay resizes each visual to accepted proportions before sending it, so posts don’t fail at the last minute.

Scheduled in your own time zone

When you say “Monday 9 am”, Relay understands Monday 9 am where you are. The post goes out automatically at that time, even with your computer off.

What you need to start

An Instagram professional account (creator or business), usually linked to a Facebook Page, as Meta requires for automatic publishing. The free Starter plan is enough to try it with one connected network.

Frequently asked questions

Can Relay post carousels or Reels?

Relay posts photos with their captions. Other formats depend on what Instagram’s API allows for your account: the assistant tells you clearly when an action isn’t available.

Does it work with a personal Instagram account?

No. Meta only allows automatic publishing for professional accounts. Switching is free and takes a few minutes in Instagram’s settings.