relayOnline stores and makers: turn followers into orders
Small online brands live on social media: it’s where people discover you, check you’re real and decide to order. The work is showing every product well and often, without it becoming a second job.
What sells online
- Each product with its price, in use and up close
- The making-of: materials, process, packaging
- Restocks and launches, announced ahead
- Customer photos and reviews, with permission
- Shipping times and returns, stated clearly
What you tell Relay
- “Here are photos of six new candles with their prices: one post per candle over two weeks.”
- “Write the launch post for Thursday at 7 pm and a reminder the morning of.”
- “Make a lifestyle visual with this mug on a wooden table.”
An example post Relay prepared
“Back in stock 🕯️ Fig & cedar, hand-poured in small batches. 8 oz, about 45 hours of burn time, $26. Ships within 2 business days.”
Frequently asked questions
Can Relay link to my product pages?
Yes, give it the link and ask for it in the post. On Instagram, links in captions aren’t clickable, so ask Relay to point to the link in your bio instead.