relayClothing boutiques: sell on social media without staying up all night
A boutique sells as much through Instagram as through its door. Every new arrival is a chance to sell, as long as you show it fast, with prices and sizes, and answer questions before the customer moves on.
What sells
Customers always ask the same three things: price, size, shipping. A caption that answers them upfront sells more and saves you dozens of messages.
- New arrivals, worn and flat-lay, posted the same day
- Price, sizes and colors in the caption
- Outfit ideas that pair new pieces with best sellers
- Shipping, pickup and returns, spelled out
- Pieces that really are running low, without fake urgency
What you tell Relay
- “Here are photos of the new linen collection, one post per piece with the price.”
- “Make a ‘new arrivals’ poster with these three photos and schedule it Saturday at 10 am.”
- “Write a caption that says we ship nationwide and offer free in-store pickup.”
An example post Relay prepared
“Just in 🌿 The linen wrap dress in sage, sand and black. Sizes XS to XL, $89. Ships in 2 days, free pickup in store. Comment ‘LINEN’ and we’ll send you the link.”
Frequently asked questions
Can Relay make a poster from my photos?
Yes. Send your photos and describe the poster you want: Relay creates the visual, fits it to each network and shows it to you before posting.