relay.

Social media for real estate: post your listings without losing your days

Buyers and renters start on their phones. An agent who posts every listing with the right details gets qualified calls; one who posts “great home, call me” mostly gets questions.

What gets showings

  • Every listing with price, neighborhood, beds and baths
  • A bright photo series, room by room
  • Just listed, under contract, just sold: proof you’re active
  • Neighborhood guides and first-time buyer tips
  • On LinkedIn: market updates for investors and relocating professionals

What you tell Relay

  • “Post this listing: 3 bed, 2 bath, $465,000, open house Sunday 1–3 pm, with these six photos.”
  • “Write a LinkedIn post on what this month’s rate change means for buyers.”
  • “Plan a ‘just sold’ post for each closing this month.”

An example post Relay prepared

“Just listed 🏡 3 bed, 2 bath craftsman with a fenced yard and a renovated kitchen, ten minutes from downtown. $465,000. Open house Sunday 1–3 pm. Message me for the full listing.”

Frequently asked questions

Is LinkedIn worth it for agents?

Yes for investors, relocating professionals and referrals. Relay posts to your LinkedIn profile; posting to a company page depends on the permissions LinkedIn grants.