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The Relay blog

Practical guides to post better and more consistently on social media.

How to schedule Instagram posts: the complete guide

Professional account, image sizes, captions, timing: everything you need to schedule Instagram posts without failed uploads or last-minute surprises.

The best time to post on social media: find your own

Forget universal “best times”. Here’s how to find your own best posting times on Instagram, Facebook, LinkedIn and TikTok from your own audience data.

How to write a LinkedIn post people actually read

Hook, story, takeaway, question: a simple structure for LinkedIn posts that get read, with examples and the mistakes that make people scroll past.

How to sell on Instagram, step by step

From profile to first orders: how small businesses sell on Instagram with clear posts, prices, proof and a simple way to buy. A practical method.

A social media content calendar you’ll actually use

A simple social media content calendar for small businesses: weekly themes, key dates, formats per network, and how to fill a month in one hour.

Using AI for social media: what works and what doesn’t

What AI does well for your social media (writing, visuals, planning), where it fails, and how to keep control so your posts never sound generic.

Replying to customer comments: 15 templates to copy

Price, availability, shipping, complaints, compliments: 15 reply templates to copy for answering customer comments on Instagram and Facebook.

Which AI should you use for your social media?

ChatGPT, scheduling tools, image generators, assistants that run your accounts: the four kinds of AI for social media and how to pick the right one.

How to schedule posts on a Facebook Page

How to schedule posts on a Facebook Page: with Meta Business Suite, with a scheduling tool or with AI. The steps, the limits and the mistakes to avoid.

How to write an Instagram bio that makes people order

150 characters to say what you do, where, and how to order: how to write a clear business Instagram bio, with examples by industry and mistakes to avoid.