relayWhich AI should you use for your social media?
“AI for social media” covers very different tools. Some write, some make images, some schedule, and a few do all of it. The right choice depends on what takes you the most time.
1. General assistants
ChatGPT, Claude or Gemini write a good caption or LinkedIn post when you give them the right details. But they don’t see your accounts: you copy the text, make the image elsewhere, then post or schedule yourself on each network.
- Best for: people who post rarely and already have their images
- Limit: everything else is manual
2. Scheduling tools with AI
Buffer, Hootsuite or Meta Business Suite are built for scheduling. Some add a writing assistant. You still fill the calendar, network by network.
- Best for: people who already write their posts and mainly need scheduling
- Limit: writing and visuals are still on you
3. Image generators
Design and image tools create posters and visuals. They don’t write the caption or publish.
- Best for: people who mostly need visuals
- Limit: one more tool in the chain
4. Assistants that run your accounts
This is Relay’s category: an assistant connected to your networks that you tell what you want. It writes, creates the visual, fits each network’s format, schedules, drafts comment replies, and asks for your approval before every action.
- Best for: people short on time for all of it
- Limit: you need to give it your real details (prices, dates, tone)
Questions to ask yourself
- What takes me the most time: writing, visuals or posting?
- How many networks am I on?
- Does the tool post without my approval, or show me everything first?
- Is there a free plan to try with no time limit?
Frequently asked questions
Can ChatGPT post to Instagram?
Not to your accounts on its own: it writes, and you copy the text and post. A connected assistant like Relay bridges writing and posting, with your approval.