relay.

Relay vs Meta Business Suite: free, or assisted?

Meta Business Suite is Meta’s free tool to schedule Facebook and Instagram posts. If you only post there and write everything yourself, it does the job well. Relay is for something else: getting back the time spent writing and designing.

What Meta Business Suite does

It schedules posts and stories on a Facebook Page and an Instagram professional account, handles messages and shows statistics. It’s free, but limited to Meta’s networks.

What Relay adds

  • LinkedIn and TikTok on top of Facebook and Instagram
  • Writing: you say what you want, Relay writes it
  • Visuals: images created or edited in the right format
  • One place to prepare and approve every post

Pick Meta Business Suite if…

  • you only post on Facebook and Instagram
  • you write and design everything yourself
  • you want a completely free tool

Pick Relay if…

  • you’re also on LinkedIn or TikTok
  • you’re short on time to write and design
  • you want an assistant that remembers your brand’s voice

Facts checked on October 5, 2026.

Frequently asked questions

Can I use both?

Yes. Posts made with Relay appear normally on your accounts, and you can keep reading messages and statistics in Meta Business Suite.