relayInstagram and Facebook for hair and beauty salons
In beauty, clients choose with their eyes. A salon that shows its work every week gets booking requests in its DMs; one whose last post is three months old looks closed.
What fills the calendar
- A before-and-after for each service, with price and duration
- This week’s open slots, posted on Monday
- Current trends, done by your team
- The products you use, to reassure on quality
- Busy seasons: prom, weddings, the holidays
What you tell Relay
Take the photos between clients and send them to Relay. It writes the text, builds the before-and-after if needed and schedules it.
- “Here’s the before and after of this morning’s balayage, make a post with the price: from $180, 3 hours.”
- “Announce that I still have three slots Thursday afternoon.”
- “Plan four posts for wedding season, one a week.”
An example post Relay prepared
“From brassy to soft honey blonde ✨ Balayage + gloss, about 3 hours, from $180. Two slots left Thursday: DM us to book.”
Mistakes to avoid
- Blurry photos under yellow light: shoot in daylight
- Never mentioning prices: clients go ask elsewhere
- Posting a client’s photos without their consent
Frequently asked questions
What should my salon’s Instagram bio say?
Your specialty, your neighborhood and how to book. Relay’s free Instagram bio generator gives you several versions in seconds.