How to write a LinkedIn post people actually read

The structure

• The hook: one short line with a tension, a number or a surprising fact
• The context: two or three lines on the situation
• The story or the lesson: what happened, what you learned
• The takeaway: one sentence people can reuse
• The question: an invitation to reply, specific enough to answer

Write like you talk

Short paragraphs, plain words, one idea per post. Cut jargon and corporate phrases. If you wouldn’t say it out loud to a client, don’t post it.

Mistakes to avoid

• Starting with “I’m thrilled to announce”
• Ten hashtags at the end: three is plenty
• Posting and disappearing: answer comments in the first hours
• Only talking about yourself: share what others can use