relayHow to write an Instagram bio that makes people order
Every new visitor reads your bio in one second. It must answer three questions: what do you do, where, and how do I reach you. Everything else is secondary.
The four-line structure
- Line 1: what you do, in plain words
- Line 2: where you are or where you ship
- Line 3: what sets you apart
- Line 4: how to order or book
Examples by industry
- Salon: “Balayage & lived-in color ✨ Downtown Austin · Tue–Sat by appointment · Book below ⬇️”
- Bakery: “Naturally leavened sourdough · Pickup Thu–Sun · Pre-order by Wednesday ⬇️”
- Shop: “Handmade ceramic mugs · Ships US-wide in 2 days · Shop the latest batch ⬇️”
Common mistakes
To save time, our free generator suggests five bios from your business details. Copy the best one into “Edit profile”: Instagram doesn’t let apps change your bio for you.
- A vague line (“Passion and quality”) that doesn’t say what you sell
- No way to get in touch
- A link to a page that no longer works
Frequently asked questions
Should I use emojis in my bio?
One or two help people scan faster. More than that makes the bio harder to read.