relayUsing AI for social media: what works and what doesn’t
AI can save hours every week on social media. It can also produce bland posts or mistakes if you let it run alone. Here’s how to get the good part without the bad.
What AI does well
- Turning messy notes into a clear, structured post
- Adapting one message to several networks
- Suggesting variations when you’re out of ideas
- Creating a visual from a description, or editing a photo
- Laying out a week or a month of posts
Where it fails
AI doesn’t know your prices, your hours or your latest news unless you give them. Left alone, it writes in a generic tone. Give it real information and your own way of speaking.
On images, always check any text shown, and avoid depicting real people or brands without permission.
Keep a human approval
The most important rule: nothing goes out without a human review. In Relay it’s built in: every post goes through an approval card showing the text, visual, network and time before you authorize it.
How to ask well
- The topic and the goal: inform, sell, thank
- The real details: date, price, place
- The tone: professional, warm, playful
- The network and the time
Frequently asked questions
Do social networks penalize AI-written posts?
What counts is how useful the post is to your audience. A useful, reviewed and personal post works whether or not AI helped write it.